About Ethos Books

Ethos Books is an independent publisher of literary fiction, non-fiction, and poetry.

Giving voice to emerging and exciting writers from diverse backgrounds, we help foster an environment in which literature and the arts not only survive, but thrive. In short, we nurture the growing literary community in Singapore and throughout the region.

That's why our authors and their ideas come first. By taking a collaborative approach to publishing, we bring each author‘s voice and vision to fruition. We are always open to new ideas: different ways of working and fresh ways of delivering the unparalleled satisfaction only a good book can bring.

Established in 1997, Ethos Books, an imprint of Pagesetters Services Pte Ltd, aims to create books that capture the spirit of a people and reflect the ethos of our changing times.



Mr Fong

For the last 23 years, Fong Hoe Fang has led Pagesetters Services in advertising and communication design work. In 1997 he started the Ethos Books imprint for Pagesetters to give voice to emerging writers and to help foster a lively literary environment. Today, Fong continues his quest to help writers tell compelling social stories.


Wai Han

Wai Han, a Social Work graduate, helps to edit and produce books with the team. (An irony indeed, considering that she dreaded writing compositions during school days!) She enjoys composing Chinese blessing poems for friends with their names, volunteering through singing Cantonese gospel opera to the elderly, and working on issues of social conscience.


Kah Gay

Working with a young and dynamic crew, KG focuses on making books and supporting an environment for literature, the arts and culture. Top of his wish list: to build the foundation for a regional network of publishers, for the circulation of fiction, non-fiction and poetry. Also, to find friends who would want to work on publishing projects to spread environmental consciousness.



Suning manages submissions and the publishing schedule at Ethos. Primarily an editor for prose, she has worked on a range of genres and does not take for granted the tedium, the trifle, the trust and tenderness that comes with wielding words. She harbours a strange desire to one day engage in "method-editing".



Justin Chia produces books and other things of a literary nature at Ethos Books. He writes and edits the ongoing letter series, Attunement, from Ethos that goes out every Saturday. He is drawn to poetry & literary fiction though he is most interested in representations of rabbits in literature. You can follow Justin on Twitter at @nabokovia.



Jennifer is Sales Manager and resident feminist of Ethos Books. You've probably seen or heard her recommending books at our book sales. She strongly believes that meaningful stories can be told without resorting to stereotypes or speaking for (and over) others. That's why she's at Ethos!



Arin is an editor, writer, and cat person. She provides editorial support to tell stories that matter. She endeavours to reduce her carbon footprint and loves local businesses that champion sustainable, ethical practices. She can be seen reading in bed with coffee in hand and cat on her lap.



Benjamin works on commissioned projects and finds quiet contentment in assembling books from their individual components—much like the wondrous satisfaction one feels when biting into a well-constructed burger. He also doubles up as the caretaker for a certain red-eared slider, who realised in him a love for animals he never knew was always there.



Bee Choo

Bee Choo joined the team in 2013 as a Finance & Administration Manager. Her main portfolio is to handle all accounting and financial functions of the company. She also doubles up as HR, payroll Master and ensuring we have more than enough washi-tape supplies.



Tamara lived and studied in London for several years, honing her skills as a demigod of debauchery before returning home to pursue her passion of getting crushed to death by her never-ending tower of to-read books. Her end goal is to live long and prosper, but she's happy to attempt a healthy sleep cycle for now. She is incredibly translucent and incredibly purple.




Sharifah has never been a fan of explaining herself—for profile bios, or otherwise—but offer her some form of bread or baked goods and you won’t have a problem. She is currently with Ethos to read even more than she already does.