About Ethos Books

Ethos Books is an independent publisher of literary fiction, non-fiction, and poetry.

Giving voice to emerging and exciting writers from diverse backgrounds, we help foster an environment in which literature and the arts not only survive, but thrive. In short, we nurture the growing literary community in Singapore and throughout the region.

That's why our authors and their ideas come first. By taking a collaborative approach to publishing, we bring each author‘s voice and vision to fruition. We are always open to new ideas: different ways of working and fresh ways of delivering the unparalleled satisfaction only a good book can bring.

Established in 1997, Ethos Books, an imprint of Pagesetters Services Pte Ltd, aims to create books that capture the spirit of a people and reflect the ethos of our changing times.



Mr Fong

For the last 23 years, Fong Hoe Fang has led Pagesetters Services in advertising and communication design work. In 1997 he started the Ethos Books imprint for Pagesetters to give voice to emerging writers and to help foster a lively literary environment. Today, Fong continues his quest to help writers tell compelling social stories.


Wai Han

Wai Han, a Social Work graduate, helps to edit and produce books with the team. (An irony indeed, considering that she dreaded writing compositions during school days!) She enjoys composing Chinese blessing poems for friends with their names, volunteering through singing Cantonese gospel opera to the elderly, and working on issues of social conscience.


Kah Gay

Working with a young and dynamic crew, KG focuses on making books and supporting an environment for literature, the arts and culture. Top of his 2019 wish list: to build the foundation for a regional network of publishers, for the circulation of fiction, non-fiction and poetry. Also, to find friends who would want to work on publishing projects to spread environmental consciousness.



Suning manages submissions and the publishing schedule at Ethos. Primarily an editor for prose, she has worked on a range of genres and does not take for granted the tedium, the trifle, the trust and tenderness that comes with wielding words. She harbours a strange desire to one day engage in "method-editing".



Peiying is the matchmaker bringing ethos’ books and authors together with people and places. She also writes the weekly emails you receive from Ethos, and would love it if you hit reply once in a while.



Jennifer is Sales Manager and resident feminist of Ethos Books. You've probably seen or heard her recommending books at our book sales. She strongly believes that meaningful stories can be told without resorting to stereotypes or speaking for (and over) others. That's why she's at Ethos!


Justin Chia is the creative producer at Ethos Books. He produces books and other things of a literary nature. He is drawn to poetry & literary fiction though he is most interested in representations of rabbits in literature. You can follow Justin on Twitter at @nabokovia.


Bee Choo

Bee Choo joined the team in 2013 as a Finance & Administration Manager. Her main portfolio is to handle all accounting and financial functions of the company. She also doubles up as HR, payroll Master and ensuring we have more than enough washi-tape supplies.


Benjamin works on commissioned projects and finds quiet contentment in assembling books from their individual components—much like the wondrous satisfaction one feels when biting into a well-constructed burger. He also doubles up as the caretaker for a certain red-eared slider, who realised in him a love for animals he never knew was always there.